Information Products… you’ve probably heard or seen some in the past. All throughout my year blogging, I’ve heard several people talk about these products (in a derogatory or neutral manner) but it was only after I went full-time in my freelance writing gigs that I learned about how people really make money from information products… … BIG MONEY.
We’re not talking about 20-dollar or 5-dollar paid posts here. If you don’t believe me, you can do a simple research..
1. Go to Elance and Click on Writing and Translation – You can see the massive number of requests for info product writers there. (It’s where I work so you can look for “woobie” on the Elance search bar for providers to hire me)
Go to GAF or view the XML of projects available on the same freelance hub here and look at the Copywriting gigs there. People pay HUNDREDS for a very good sales page for one ebook, and this price can go up to thousands if the writer is really good.
Now, ask yourself this question… is the investment worth it? I used to get amused when people offer to pay me to write about my area of expertise (dating) so that they can sell the information to their readers. Why was I amused? Because, as a friend told me… information on the net is FREE. People can find their answers by doing a simple search…
However, after 6 months of writing for others, I made a few realizations:
1. People who sell information products aren’t after stragglers or hobby-internet users (those that usually hang out in blogs *wink*), they’re after people who have BIG problems, and who will pay to get expert advice on the issues they are facing…
Let me give you some examples:
a. Anna wants to lose weight for the prom, she only has 3 weeks… she sees a book written by someone who broke the process of “losing weight in just 3 weeks” into 5 simple steps… she wants to know what those steps are and she doesn’t have time to search all over the internet to get the same information.. She looks at the price … 12 DOLLARS. She can spare that, right? She buys it.
b. Gil is a 27-year-old virgin who was set up for a blind date with a hot girl (her sister’s bestfriend’s older sister). He ‘knows’ how to make love (who doesn’t download free videos nowadays), but he wants to know how how he can get to the point of sex in just 3 hours (the average date duration)… He goes online just before his date and downloads a book worth 27 dollars on conversations that turn women on. He saves it in his Iphone as his “cheat sheet” during the date.
Do you see the point?
There are millions of Anna’s and Gil’s in the world who don’t have time to hang out online in blogs looking for answers to their nagging problems.
The shrewd internet marketers have found ways to get these people’s attention (SEO, banner advertisements, paying bloggers to talk about them, post their products in the Clickbank Marketplace etc.) and offer them real advice that they can buy for the price of a small afternoon snack … those pennies add up in a BIG way.
Want to know ONE more secret?
I use an Instant Info Product Creation System to pump out several information products that I sell to clients. I’m playing both ends of the affiliate marketing spectrum, see. I help brainstorm, create and sell information products. Why limit yourself to one activity eh?
