The Niche: What is Your Blog About?
First of all, what is a niche? There are various ways to define this term in the context of marketing and science, and because I am primarily a disciple of the latter, this is the definition I will refer to: niche n. the particular area within a habitat occupied by an organism.
If the internet world were the ocean, you (the organism) will belong to a particular location in it, usually with a group that shares the same living area and activities.
Niches in Blogging
When I first started blogging, I belonged to the niche of “Anything Under the Sun”, which isn’t really a niche at all. Then, I realized that there are programs and blogger communities that require me to put in a blog description. I detested having to write ‘a blog about anything under the sun’ so I came up with ways to delineate which specific niche my blog belonged to.
Guide on How to Find a Niche for Your Blog
1. You start out by pretending that you are being asked to describe your blog in one sentence. Initially you start with the simplest statement:
“This is the blog of (a) who (b) .”
Where:
a = something about you. It could be your profession, a description of yourself, your dream profession. Anything that will instantly tell the different money networks or blog visitors what’s unique about your website….
examples: a lonely guy, an overseas worker, an immigrant, a stressed employee, a Filipino, an aspiring musician, a successful business woman, a frustrated computer programmer etc.b = likes and dislikes, favorite activity, dreams and aspirations, current situations, present locations, etc.
examples: likes cars, likes to sing, wants to try again, loves to crochet, loves biking, lives in another country etc.
2. Your one-sentence blog description will give you an idea on what your niche is. Basically, this means that the people most likely to visit and follow your posts are those who share the same interests or are intrigued by people like you. These are your “niche-mates”. They can be bloggers themselves or ordinary internet passers by looking to buy/sell something or simply read something about your topics.
3. Moneytize (earn money from) your niched blog by seeking out advertisers who belong to your niche. These are merchants who have products that could interest you or people like you.
Remember that your readers or regular blog visitors will always be the people who can relate with what you talk about frequently. All you have to do is find advertisers who want to sell to these people.
Where to find Advertisers
On succeeding posts, I will give some concrete examples of niches in blogging, and my suggestions on how you can moneytize your niched blog, so be sure to subscribe via RSS feed or via email.
Happy Blogging!
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